You’re already producing useful content that educates and informs. But if you “remove the label” (or the logo in the header), will people know that content is yours? If the answer is “Not sure”, then you need to strengthen your brand’s voice.
People want to connect with content that has a strong personality. This makes building your brand voice a key part of your content’s differentiation strategy. And that’s not just relevant for blog posts – the best brands will make you chuckle, feel inspired, or cared for even with the modals, buttons, and form descriptions across the site. In this session, learn how defining brand tone of voice is much more than just throwing a bunch of adjectives on a whiteboard and seeing what sticks.
You’ll learn specific exercises that will help your team make sense of the madness and create an actionable voice blueprint that works in real life.