{"id":5430,"date":"2022-03-19T09:44:19","date_gmt":"2022-03-19T07:44:19","guid":{"rendered":"https:\/\/athens.wordcamp.org\/2022\/?post_type=wcb_speaker&#038;p=5430"},"modified":"2022-03-23T00:10:32","modified_gmt":"2022-03-22T22:10:32","slug":"%ce%b3%ce%b9%ce%ac%ce%bd%ce%bd%ce%b7%cf%82-%ce%b4%ce%b5%ce%b2%ce%b5%ce%bb%ce%ad%ce%ba%ce%bf%cf%82","status":"publish","type":"wcb_speaker","link":"https:\/\/athens.wordcamp.org\/2022\/speaker\/%ce%b3%ce%b9%ce%ac%ce%bd%ce%bd%ce%b7%cf%82-%ce%b4%ce%b5%ce%b2%ce%b5%ce%bb%ce%ad%ce%ba%ce%bf%cf%82\/","title":{"rendered":"\u0393\u03b9\u03ac\u03bd\u03bd\u03b7\u03c2 \u0394\u03b5\u03b2\u03b5\u03bb\u03ad\u03ba\u03bf\u03c2"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/athens.wordcamp.org\/2022\/files\/2022\/03\/Yannis-Develekos-Facebook-Post-1024x538.jpg\" alt=\"\" class=\"wp-image-5757\" srcset=\"https:\/\/athens.wordcamp.org\/2022\/files\/2022\/03\/Yannis-Develekos-Facebook-Post-1024x538.jpg 1024w, https:\/\/athens.wordcamp.org\/2022\/files\/2022\/03\/Yannis-Develekos-Facebook-Post-300x158.jpg 300w, https:\/\/athens.wordcamp.org\/2022\/files\/2022\/03\/Yannis-Develekos-Facebook-Post-768x403.jpg 768w, https:\/\/athens.wordcamp.org\/2022\/files\/2022\/03\/Yannis-Develekos-Facebook-Post-500x263.jpg 500w, https:\/\/athens.wordcamp.org\/2022\/files\/2022\/03\/Yannis-Develekos-Facebook-Post-1000x525.jpg 1000w, https:\/\/athens.wordcamp.org\/2022\/files\/2022\/03\/Yannis-Develekos-Facebook-Post.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>\u039f \u0393\u03b9\u03ac\u03bd\u03bd\u03b7\u03c2 \u03c0\u03b5\u03c1\u03bd\u03ac \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03c4\u03bf\u03c5 \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03c9\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03bf\u03c1\u03bc\u03ce\u03bd \u03c4\u03b7\u03c2 Google (Google Ads, Google Analytics, Google Optimize, Google Search Console), \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03ba\u03ad\u03c1\u03b4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 WordPress\/WooCommerce. SEM, CRO, SEO\u2026 \u03b1\u03ba\u03c1\u03c9\u03bd\u03cd\u03bc\u03b9\u03b1 \u03bc\u03b5 \u03bb\u03af\u03b3\u03b1 \u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1, \u03ac\u03c0\u03b5\u03b9\u03c1\u03b5\u03c2, \u03cc\u03bc\u03c9\u03c2, \u03bf\u03b9 \u03ce\u03c1\u03b5\u03c2 \u03b5\u03bd\u03b1\u03c3\u03c7\u03cc\u03bb\u03b7\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03b1\u03c5\u03c4\u03ac. \u0391\u03bd\u03b1\u03bc\u03c6\u03af\u03b2\u03bf\u03bb\u03b1, \u03b1\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b5\u03c2 \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03c4\u03bf Performance Marketing \u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ba\u03b1\u03c1\u03b9\u03ad\u03c1\u03b1 \u03c4\u03bf\u03c5. \u038c\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03b5\u03c5\u03c1\u03ce \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03c3\u03b4\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03ba\u03bf\u03c1\u03bc\u03cc \u03c4\u03b7\u03c2 \u03c0\u03b5\u03af\u03c1\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03c6\u03ad\u03c1\u03b5\u03b9 \u03c9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03ae\u03c2 \u03ae \u03c3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 marketing. \u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03ce\u03c4\u03bf\u03c5\u03c2 Google Partners \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc 11 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b5 \u03bd\u03b1 \u03b4\u03b9\u03b4\u03ac\u03c3\u03ba\u03b5\u03b9 \u03c4\u03bf Google Ads \u03b3\u03b9\u03b1\u03c4\u03af, \u03b5\u03ba\u03c4\u03cc\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b1 conversions, \u03b1\u03b3\u03b1\u03c0\u03ac \u03c4\u03b7\u03bd \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2\/\u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03bc\u03b1\u03b8\u03b7\u03c4\u03ad\u03c2 \u03c4\u03bf\u03c5. \u03a4\u03bf \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03cc \u03c3\u03c7\u03ae\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c4\u03b5\u03b3\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 iNous Marketing Labs \u03ba\u03b1\u03b9 \u03bf \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c6\u03bf\u03c1\u03ad\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 data storytellers Marketing Academy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u039f \u0393\u03b9\u03ac\u03bd\u03bd\u03b7\u03c2 \u03c0\u03b5\u03c1\u03bd\u03ac \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03c4\u03bf\u03c5 \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03c9\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03bf\u03c1\u03bc\u03ce\u03bd \u03c4\u03b7\u03c2 Google (Google Ads, Google Analytics, Google Optimize, Google Search Console), \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03ba\u03ad\u03c1\u03b4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 WordPress\/WooCommerce. SEM, CRO, SEO\u2026 \u03b1\u03ba\u03c1\u03c9\u03bd\u03cd\u03bc\u03b9\u03b1 \u03bc\u03b5 \u03bb\u03af\u03b3\u03b1 \u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1, &hellip; <a href=\"https:\/\/athens.wordcamp.org\/2022\/speaker\/%ce%b3%ce%b9%ce%ac%ce%bd%ce%bd%ce%b7%cf%82-%ce%b4%ce%b5%ce%b2%ce%b5%ce%bb%ce%ad%ce%ba%ce%bf%cf%82\/\">\u03a3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2 <span class=\"assistive-text\">\u0393\u03b9\u03ac\u03bd\u03bd\u03b7\u03c2 \u0394\u03b5\u03b2\u03b5\u03bb\u03ad\u03ba\u03bf\u03c2<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14980497,"featured_media":5757,"comment_status":"closed","ping_status":"closed","template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_user_name":"Develekos","footnotes":""},"speaker_group":[],"class_list":["post-5430","wcb_speaker","type-wcb_speaker","status-publish","has-post-thumbnail","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/pdyM0s-1pA","jetpack_sharing_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/cd25d385897739f8dbf2b759a22d9207e02cb57b5176b7def2ee8c536838daa2?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/cd25d385897739f8dbf2b759a22d9207e02cb57b5176b7def2ee8c536838daa2?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/cd25d385897739f8dbf2b759a22d9207e02cb57b5176b7def2ee8c536838daa2?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/cd25d385897739f8dbf2b759a22d9207e02cb57b5176b7def2ee8c536838daa2?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/cd25d385897739f8dbf2b759a22d9207e02cb57b5176b7def2ee8c536838daa2?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/cd25d385897739f8dbf2b759a22d9207e02cb57b5176b7def2ee8c536838daa2?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/athens.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers\/5430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/athens.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/athens.wordcamp.org\/2022\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/athens.wordcamp.org\/2022\/wp-json\/wp\/v2\/users\/14980497"}],"replies":[{"embeddable":true,"href":"https:\/\/athens.wordcamp.org\/2022\/wp-json\/wp\/v2\/comments?post=5430"}],"version-history":[{"count":4,"href":"https:\/\/athens.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers\/5430\/revisions"}],"predecessor-version":[{"id":5794,"href":"https:\/\/athens.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers\/5430\/revisions\/5794"}],"sessions":[{"embeddable":true,"href":"https:\/\/athens.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/5472?_embed=1&context=view"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/athens.wordcamp.org\/2022\/wp-json\/wp\/v2\/media\/5757"}],"wp:attachment":[{"href":"https:\/\/athens.wordcamp.org\/2022\/wp-json\/wp\/v2\/media?parent=5430"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/athens.wordcamp.org\/2022\/wp-json\/wp\/v2\/speaker_group?post=5430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}