{"id":1460,"date":"2017-10-18T13:56:42","date_gmt":"2017-10-18T10:56:42","guid":{"rendered":"https:\/\/2017.athens.wordcamp.org\/?post_type=wcb_session&#038;p=1460"},"modified":"2017-11-03T10:17:48","modified_gmt":"2017-11-03T08:17:48","slug":"enterprise-ecommerce-with-woocommerce-at-the-center","status":"publish","type":"wcb_session","link":"https:\/\/athens.wordcamp.org\/2017\/session\/enterprise-ecommerce-with-woocommerce-at-the-center\/","title":{"rendered":"Enterprise ecommerce with WooCommerce at the center"},"content":{"rendered":"<p>Enterprise ecommerce is polarising. Option 1 is to choose a platform like Adobe or Salesforce, pay your license fees and hope you can drive the platform better than your competitors. Option 2 is to build your own platform by choosing best-of-breed components and services. This talk will run through a case study of how Pragmatic have delivered an Option 2 solution for a B2B ecommerce customer, including:<\/p>\n<ul>\n<li>why WordPress and WooCommerce are a great fit to play the central role in modern digital marketing and ecommerce platforms<\/li>\n<li>infrastructure &#8211; software architecture (integrations, components, etc)<\/li>\n<li>user experiences (e.g. personalisation)<\/li>\n<li>data strategy (e.g. single customer view &amp; business intelligence)<\/li>\n<\/ul>\n<p>We believe this polarisation of modern architecture is a key trend facing the WordPress industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enterprise ecommerce is polarising. Option 1 is to choose a platform like Adobe or Salesforce, pay your license fees and hope you can drive the platform better than your competitors. Option 2 is to build your own platform by choosing &hellip; <a href=\"https:\/\/athens.wordcamp.org\/2017\/session\/enterprise-ecommerce-with-woocommerce-at-the-center\/\">\u03a3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2 <span class=\"assistive-text\">Enterprise ecommerce with WooCommerce at the center<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5818238,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1512819000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1457],"footnotes":""},"session_track":[1171492],"session_category":[],"class_list":["post-1460","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-01"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8piJj-ny","session_date_time":{"date":"09\/12\/2017","time":"13:30"},"session_speakers":[{"id":"1457","slug":"david-lockie","name":"David Lockie","link":"https:\/\/athens.wordcamp.org\/2017\/speaker\/david-lockie\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/athens.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/athens.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/athens.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/athens.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1460\/revisions"}],"predecessor-version":[{"id":1461,"href":"https:\/\/athens.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1460\/revisions\/1461"}],"speakers":[{"embeddable":true,"href":"https:\/\/athens.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1457"}],"author":[{"embeddable":true,"href":"https:\/\/athens.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/divydovy"}],"wp:attachment":[{"href":"https:\/\/athens.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1460"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/athens.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1460"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/athens.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}