{"id":2074,"date":"2016-10-25T23:55:10","date_gmt":"2016-10-25T20:55:10","guid":{"rendered":"https:\/\/2016.athens.wordcamp.org\/?post_type=wcb_session&#038;p=2074"},"modified":"2016-10-25T23:55:10","modified_gmt":"2016-10-25T20:55:10","slug":"digital-strategy-101","status":"publish","type":"wcb_session","link":"https:\/\/athens.wordcamp.org\/2016\/session\/digital-strategy-101\/","title":{"rendered":"Digital Strategy 101"},"content":{"rendered":"<p>Just what is a Digital Strategy and is it that much different from traditional marketing efforts? Is there &#8220;one-size-fits-all&#8221; solution for it and what are some key things you need to look for when creating it? In her talk &#8220;Digital Strategy 101&#8221;, Ivana will explain all the important elements of creating and implementing digital marketing strategy and share with you why it&#8217;s important for every business or brand to have one.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just what is a Digital Strategy and is it that much different from traditional marketing efforts? Is there &#8220;one-size-fits-all&#8221; solution for it and what are some key things you need to look for when creating it? In her talk &#8220;Digital &hellip; <a href=\"https:\/\/athens.wordcamp.org\/2016\/session\/digital-strategy-101\/\">\u03a3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2 <span class=\"assistive-text\">Digital Strategy 101<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8121300,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1479539700,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1933],"footnotes":""},"session_track":[970201],"session_category":[],"class_list":["post-2074","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-970201"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7xnYw-xs","session_date_time":{"date":"19 \u039d\u03bf\u03b5\u03bc\u03b2\u03c1\u03af\u03bf\u03c5 2016","time":"09:15"},"session_speakers":[{"id":"1933","slug":"ivana-cirkovic","name":"Ivana \u0106irkovi\u0107","link":"https:\/\/athens.wordcamp.org\/2016\/speaker\/ivana-cirkovic\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/athens.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/2074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/athens.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/athens.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/athens.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/8121300"}],"version-history":[{"count":1,"href":"https:\/\/athens.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/2074\/revisions"}],"predecessor-version":[{"id":2076,"href":"https:\/\/athens.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/2074\/revisions\/2076"}],"speakers":[{"embeddable":true,"href":"https:\/\/athens.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/1933"}],"wp:attachment":[{"href":"https:\/\/athens.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=2074"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/athens.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=2074"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/athens.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=2074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}